“Jučer sam se prvi put osjećala ravnopravno u razgovoru sa svojim IT kolegama.”
“Konačno sam shvatila šta je AI agent i kako se on može sigurno implementirati.”
Head of Commercial Strategy
Understand
AI, demystified for business leaders
Not a product demo and not a feature list. A genuine, in-depth understanding of how this technology works, what it can do, what it cannot, and how to make smart decisions in the world it is shaping.
What this actually is
A half-day program, four hours plus breaks and discussion, built for management teams who need a working mental model of AI. Slides support a live conversation; the focus is on your questions and your business examples, not passive listening.
What does not become obsolete is a clear mental model of how and why these systems work, what they are useful for, how you can extract maximum value from them, and where they can genuinely support your work.
Organizations that develop genuine AI literacy, not the careless adoption of whatever tool is currently recommended, but real conceptual understanding, gain a structural advantage that compounds over time.
Built for management teams, not engineers. Delivered at your premises, four hours, live conversation instead of a lecture.
What we cover
- A mental model for understanding artificial intelligence, the foundation for working effectively with AI tools.
- What large language models actually are, and why the human-brain analogy helps, and where it breaks down.
- Vectors and meaning in multi-dimensional space, explained without jargon.
- How models learn: data preparation, parameters, attention and fine-tuning.
- What models already know, and what you still need to teach them.
- Prompt engineering versus context engineering: which one you need, and when.
- How to work with your own business data safely and securely.
- Knowledge versus behavior: embedding versus fine-tuning.
- Hallucinations: why they happen and how to design around them.
- Tools and agents: AI that takes action, not just answers questions.
- Real business examples throughout, and time to brainstorm where AI applies in your own practice.
Šta kažu prethodni polaznici
Head of Commercial Strategy
“Mislim da smo svi dobili jednu sasvim novu perspektivu AI-a, načina funkcionisanja i mogućnosti korišćenja u našem biznisu.”
Head of Large Corporates and Financial Institutions, Corporate and Investment Banking
“Poveli ste sve nas sa sobom: one koji su već nešto znali o vještačkoj inteligenciji i one koji nisu znali baš ništa, podjednako. Svi smo sa ove masterklas radionice otišli sa novim razumijevanjem.”
Head of Trade and Correspondent Banking
“Ovo je nevjerovatno! Nije mi ni bilo jasno da iz naših podataka možemo dobiti ovoliko uvida.”
Partner
Who's teaching
Srdjan Kuprešanin
Founder & CEO, Blockstruct
Educated in engineering, psychology and business administration. Designs solutions that are secure, cost-optimized and free of vendor lock-in, with a track record across more than 100 companies and public authorities.
Nikola Zrnić
AI Application Development Engineer
Electrical engineering graduate from the University of Vienna. Builds conversational AI agents and the operational guardrails that keep them safe to run on real business data.
Srdjan has led the conceptual and architectural side of every technical training Blockstruct has delivered since 2019, from university hackathons through to this masterclass. The hands-on technical partner alongside him has been consistent too: James Hitchcock at two 2019 university hackathons, Nikola Zrnić here.
Backed by production work, not slideware
200+
Developers trained across Austria and the Western Balkans
100+
Companies and public authorities served
7+
Years in production AI delivery
Two ways to run it
Delivered at your premises, tailored to your business. Priced per engagement, no fixed public price; tell us your team size and we'll quote it.
Runs twice a year. €700 per seat, twenty seats, maximum two people per organisation. Online checkout is coming; for now, enquire and we'll hold your seat.
Questions we get asked
Do I need a technical background?
No. The workshop is built for business leaders and management teams, not engineers. If you can run a meeting, you can follow this.
Where does it happen?
At your premises. We bring the slides; the value is in the live conversation, not passive listening.
How long does it take?
Half a day: four hours, with breaks and discussion built in.
Is this a sales pitch for a product?
No. It's a genuine, in-depth explanation of how this technology works, not a demo of a specific tool.